google SEO

I can’t directly access or “verify” your Google Business Profile from here, but I can absolutely walk you through a precise audit + optimization checklist so you know if it’s set up to attract your target (high-income US families in Paris).

Think of this as a conversion + SEO inspection, not just admin setup.

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🧭 1. FIRST QUESTION (IMPORTANT)

Before anything:

👉 Is your Google Business Profile currently listed as:

“Photographer”

“Tour operator”

“Travel agency”

or something else?

This matters a lot for ranking and perception.

For your positioning, the best current category combination is usually:

Primary: Photographer

Secondary: Tourist attraction / Tour operator (if available)

But we may refine depending on what Google allows in France.

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🔍 2. GOOGLE PROFILE AUDIT (WHAT MUST BE TRUE)

🟢 A. NAME

Correct:

My Paris Photo Tour

Avoid:

adding keywords like “luxury”, “family”, etc.

Google can penalize keyword stuffing.

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🟢 B. CATEGORY (CRITICAL)

This is your ranking engine.

You want:

Primary category:

Photographer

Secondary (if available):

Tour operator OR Sightseeing tour agency

Why: You are not a studio. You are an experience provider.

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🟢 C. DESCRIPTION (MOST IMPORTANT FOR YOUR POSITIONING)

You should NOT write “photo shoots in Paris”.

You should write something like:

> Private family experiences in Paris combining photography, exploration, and storytelling. Designed for families who want to experience the city together and preserve meaningful memories. No public sharing or social media posting.

This aligns with:

US family intent

privacy positioning

premium perception

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🟢 D. SERVICES (YOU MUST STRUCTURE THIS LIKE YOUR 3 TIERS)

Add services exactly like:

Perspective – Private Family Photo Experience

Connection – Cultural Family Experience in Paris

Memory – Heirloom Family Experience with Photo Book

This is extremely important for SEO matching.

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🟢 E. PHOTOS (CRITICAL BUT STRATEGIC)

Rules for your positioning:

DO:

architecture of Paris

candid moments (non-identifiable if no consent)

your illustrations (very strong differentiator)

family atmosphere (hands, silhouettes, interactions)

maps, sketch-style visuals

DO NOT:

overexpose client identities

generic tourist shots only

heavy Instagram-style editing

You want:

> “quiet premium cultural experience”

not:

> “Instagram photographer”

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🟢 F. REVIEWS (THIS IS YOUR GROWTH ENGINE)

You need reviews that say:

Good signals:

“we felt like we discovered Paris differently”

“perfect for our kids”

“very private and respectful”

“amazing way to spend time as a family”

“not just photos, but an experience”

You should actively ask for:

NOT “please leave a review”

BUT:

> “If you can, describe what the experience felt like for your family”

That trains your positioning.

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🟢 G. POSTS (UNDERUSED LEVER)

Google Posts = free SEO.

Post ideas:

“How to experience Paris with children without screens”

“Why families choose private experiences instead of tours”

“What a Connection experience in Paris looks like”

1 post/week is enough.

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📍 3. SEO LOCAL RANKING (WHAT GOOGLE WANTS)

Google Business Profile ranks based on:

1. Relevance → your categories + keywords

2. Distance → irrelevant (you are fixed in Paris)

3. Prominence → reviews + website + activity

So your job is:

Increase relevance:

→ rewrite description + services

Increase prominence:

→ reviews + consistent posts + website SEO

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⚠️ 4. BIG STRATEGIC ISSUE I WANT YOU TO CHECK

Most photographers in Paris fail here:

They present themselves as:

> “photographer”

You must present yourself as:

> “private experience designer”

Even if Google still labels you Photographer.

Because:

Americans do NOT search “photography service”

they search:

“things to do in Paris with kids”

“private tour Paris family”

“luxury family experience Paris”

So your website + GBP must align.

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🧠 5. SIMPLE VERDICT FRAME (FOR YOUR PROFILE)

If your Google profile has:

GOOD:

clear service tiers

privacy emphasis

family language

experience framing

strong reviews

👉 You are positioned correctly

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WEAK:

only “photo shoots”

no mention of families

no emotional framing

no experience language

👉 You are under-positioned (leaving money on the table)

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🚀 IF YOU WANT NEXT STEP

I can:

rewrite your exact Google Business Profile description (optimized for ranking + conversion)

design your review request script (this is extremely powerful for your niche)

or audit your current website vs Google alignment (very often there is a mismatch)

Just tell me 👍